Categorias
Filmes

Mercedes-Benz‎ | Magic Body Control

Filme “Galinha”.
Agência: Jung von Matt/Neckar, Alemanha.
ECD: Peter Waibel
Diretores de criação: Robert Herter e Lukasz Brzozowski
Diretor de arte: Lucas Osis
Redator: Nico Baumann
Produtora: Big Fish
Diretor: Daniel Warwick

Categorias
Impressos | Títulos

Muito antes de as escolas abrirem

“Para que os estudantes estejam nas escolas, as pessoas no trabalho, os jornais nas bancas, as ruas limpas, as matérias-primas nas fábricas, o leite nas casas, os supermercados abastecidos, as colheitas nas cidades, o peixe fresco no mercado, os postos de combustível abastecidos, as feiras livres montadas, o lixo recolhido, os materiais de construção nos depósitos, os malotes despachados, as encomendas recebidas, os artigos de consumo nas lojas, as construções mais adiantadas, as novas edições nas livrarias, as padarias abrindo, os consertos de rua prontos, algumas pessoas chegando, outras pessoas partindo. Para que isso possa repetir-se cada manhã, o Mercedes-Benz acorda mais cedo todos os dias. Transportar é tão importante quanto produzir. Mercedes-Benz do Brasil S.A”.

mercedes anuncio anos 80

Ano: 1982

Categorias
Cannes

Filmes na categoria automóveis | Cannes 2013

Alguns filmes que valem o post. O shortlist só vai sair no meio da semana, mas já dá para ter uma ideia.


Closer | Ogilvy Cape Town


Man of now | Innocean Australia


Woman of now | Innocean Australia


Baby | adam&eveDDB

Não encontrei no YouTube os filmes:

Space, da BBDO do Méximo, criado para o Passat.

Colleague, da Network BBDO, criado para a Mercedes-Benz.

O próximo post será sobre a palestra You need an enemy.

Categorias
Filmes

Super Bowl 2013

Axe | BBH London

Taco Bell | Deutsch, LA

Mercedes-Benz | Merkley + Partners, NY

Coca-Cola | Wieden + Kennedy, USA

Doritos | ?

Tide | Saatchi & Saatchi, USA

Oreo | Wieden + Kennedy, USA

Doritos| ?

M&M’s | BBDO, NY

Audi | Venables Bell & Partners, SF

Kia Sorento | David&Goliath, USA

Categorias
Opinião | Dicas

Cannes 2012 por Ricardo Chester

O Ricardo Chester divulgou em seu Facebook uma lista resumindo Cannes.
Confira:


Cannes 2012 em algumas linhas.
Guga ou iutuba aí pra você ver quanta coisa boa.

Back to the start – Chipotle
Dips Desperado – Doritos
Dads in Brief – BGH
3 Little Pigs – The Guardian
The Bear – Canal+
Roadside Ditch – Directv
Stray Animal – Directv
Dog Collar – Directv
Wig Shop – Directv
Platoon – Directv
House – Directv
Best Job – P&G
Integration Day – Coordown Onlus
Blood Relations – The Peres Center
Museu of Me – Intel
Security Cams – Coke
Sport Girl – Axe
Brainy Girl – Axe
Grandmother – Zonajobs
AAAA Autorepair – Fedex
Shake on it – Espn
It’s Halftime in America – Chrysler
Love to Bingo – Getty Images
Bikers – Carlsberg
Push add to drama – TNT
MFCEO – K-Swiss
Sing your favorite word – Kayak
The Legendary Making of the Date – Heineken
Ballerina – Andes
Big Day – Weetabix
Couch – Krispy Kernels
The Swedish Truck Drivers – Cloetta
Miners – Heineken
Motorcycle – Old Spice
Hammer – Saridon
Stamp – Sardion
Pound – Saridon
I would run to you – Nike
Letter – Toyota
Cross Country – Volkswagen
The Long Wait – John Lewis
Woods – Gandhi Bookstores
Yes/No – Playstation
Bobbie Bishop – Hockey Hall of Fame
It’s the New – Follow Magazine
The Name – Espn
Silence of Love – Thai Life
The Offer – Fedex
The Day the Stadium Spoke – Nike
What I see – P&G
Love the Game – Jordan
Play Miguel – MTV
Smoothness – IQ
Chef – Volkswagen Argentina
Running – Canadian Paralympics
Hate – Una Onlus
Bounce – Old Spice
Bully Choir – Opvoedingslijn
The Return of Dictatator Ben Ali – Tunisian Democracy
Locker Room – Planet Fitness
Before & After – Nike
Rebrief – Google
Coca-Cola Polar Bowl – Coca-Cola
The Great Crusade – Qantas
GT Academy – Nissan/Playstation
Nature Valley – General Mills
The Beauty of a Second – Montblanc
New York Writes Itself – Village Voice
Be the Coach – Carling Black Label
Great Paper Airplane Project – Pima Air
The Most Popular Song – Banco Popular de Puerto Rico
Snoop Dogg’s Smokable Book – Snoop Dogg
Everything to Prove – Gatorade
Office War – Hasbro
Project Imagination – Canon
Hatsune Miku – Google
The Smirnoff Night Project – Smirnoff
The Blue Skittles – Skittles
24 hours of Reality – Climate Change Awareness
True Origins of Pizza – Mr. Pizza
Always Open – Denny’s
A Summer without Rain – Wideroe
Open Up With Andre Agassi – Jacob’s Creek Wine
The Worst Breath in the World – Ferrero
The Explosive Game – Jordan
Plan B – Ballantines
Memories for the Future – Google
The Solar Annual Report – Austria Solar
Google Dsiplay Logo – Google
Design Nori – Umino Store
The Real Cookbook – Verlag
Mountain – Diageo
Think – IBM
Ok Go – All is not Lost – Google
Urban Tour – Asos
Sun Bathing – A.O.Smith
QUBE3 – Audi
The Laundry Gallery – Siemens
The Hinglish Project – Ministry of Tourism India
The Whole Picture – The Guardian
Wearhouse Identity – Vicurban
Graphic Novels – Penguin Books
Roots – Diageo
Efficientdynamics Sculpture – BMW
Nikefuel Station – Nike
The Brandspace – Deutsche Bank
BMW Vision Connecteddrive – BMW
Small Business Day – American Express
The Shadow QR Code – Emart
Lego Builder – Lego
Half of HBO for Free – Claro TV
Mini Maps – Mini France
Help I Want to Save a Life – Help Remedies
Relief Pet House – Animal Relief Headquarters
Smart Twitter Spot – Mercedes-Benz
IQ Streetview – Toyota Belgium
Heineken Reach the Sunrise – Heineken
Real Fruit Boxes – Camp Nectar Juice
Empty Carts – Latet
Audi Fan Messenger – Audi
Share a Coke – Coca-Cola
L’Odyssée – Cartier
Potato Peelers – Melbourne International Filme Festival
Walk of Shame – Harvey Nicols
Rebrief – Coca-Cola
Backseat Driver – Toyota
Parking Douche – The Village
VIP Fridge Magent – Red Tomato Pizza
Pain Squad Mobile App – Sick Children


Ele também publicou no Twitter uma lista com videos resumidos de todos os seminários do festival. Clique e confira.

Valeu, Chester.